MEL WHEELER, Inc. in Roanoke/Lynchburg, Virginia, requests your assistance in identifying
and locating individuals who may be interested in the following position(s)
now available with our company.

Resumes can be submitted online below, or mailed to:

HR Director
Mel Wheeler, Inc.
3934 Electric Road
Roanoke, Virginia 24018

WXLK-FMPromotions Director & On-Air Personality (Roanoke, VA)

Qualified candidates will have on-air radio experience and ideally some experience in PR, and Marketing, or related field.  Successful candidates will be extremely organized, possess excellent written and verbal communication skills, and know how to prioritize.  Experience in event marketing is ideal. People skills are key – the position requires constant interaction with programming and sales.

The Promotions Director will interact with clients and listeners and must be able to meet the very different needs of each “customer.”  The Promotions Director will supervise promotion team members and interns.  The Promotions Director reports to the Program Director and Operations Manager and works closely with Sales Management.

Regular Duties Include:

  • Planning and executing “major” radio promotions
  • Writing regular promotional proposals
  • Writing regular promotional recaps
  • Writing copy for the station Web site
  • Creating contest pages for Web site
  • Writing copy for Email blasts
  • Oversight of stations social media platforms
  • Understanding FCC rules and regulations when executing promotions
  • Maintaining accurate and detailed calendars of upcoming appearances, contests, concerts, and events
  • Conducting promotions meetings
  • Obtaining prizes for contests on a consistent basis
  • Planning for station events
  • Attending sales calls
  • Nights and weekends occasionally required

In addition, these skills are expected:   Proficiency in MS Word, Excel, Outlook, and HTML.  Familiarity with Adobe Photoshop, Publisher, and PowerPoint


WLNI-FMWLNI Production / News / Promotions (Lynchburg, VA)

Primary Duties Include:

  • Handling Commercial and program production for clients using Lynchburg Studio.
  • Assisting in development of News stories and News reports for air
  • Promotional co-ordination assisting station promotion director(s) and/or sales reps with Lynchburg area promotional appearances by Wheeler stations including delivery of any prizes given away which would be picked up or sent from Lynchburg office
  • Coverage of office assisting any visitors/clients
  • Assist Roanoke office on barter reconciliation/program affidavits
  • Assisting with sound bites and show prep for morning show as assigned
  • News Fill-In for Vacation and sick day relief

Essential Job Duties and Responsibilities

  • Commercial production skills
  • Writing and recording of News stories
  • Ability to run board and other essential broadcasting equipment
  • Work successfully with other colleagues
  • Maintain a professional appearance and attitude
  • Build relationships with clients
  • Familiarity with social media and online content management
  • Participate in live appearances and events
  • Host and execute morning news on fill-in basis
  • Accuracy, clarity and consistency
  • Open to direction and feedback

Job Qualifications and Requirements

  • Computer experience; board operating and producing spots and program segments
  • Coordination of vacation time with other staff members
  • Good computer skills and attention to detail


ViBE-200x124Full-Time Opening: WVBE (The ViBE) On-Air Personality / Promotions Director (Roanoke, VA)

Position would include on-air, promotions, and some imaging responsibilities.  Candidates should have good production and on-air skills.  Experience in the Urban A/C format proffered, plus skills and talents for promotions and imaging.

Primary duties include:

  • Development and coordination of on-air and off-air promotions
  • Supervision of promotions personnel
  • Coordination of live events
  • Weekly contest preparation
  • On-air shift
  • Imaging to include daily production
  • Social media / web experience

Good writing, interpersonal, organizational, and communication skills are necessary to succeed.



WLNI Sales Representative

Mel Wheeler Inc. has an opening for a Sales Representative on our staff for WLNI – Lynchburg, VA.

We are seeking a person who can excel at new business development and serving existing advertising clients. Candidates must be highly motivated with a strong work ethic, and the utmost in integrity. In addition to the skills and talents to do the job, the successful candidate should contribute to making the company a positive place to work for all staff members.

Candidates should:
• Possess excellent verbal and written communication skills
• Excel at prospecting, new business development and relationship building
• Have the ability to make in-person sales calls
• Do well at selling concepts to advertising decision makers
• Have good computer skills

Sales or Media Sales experience is preferred. Candidates must have: a high school diploma or equivalent, ability to drive, and a driver’s license with a good driving record.


Forward your resume to:

Cheryl Skinner, HR Director  OR fill out the form below and click on “Apply Now” below


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Your credentials will be reviewed and will will contact you if there is an appropriate match with an open position. Due to the volume of applications received for each job posting a personal response to each applicant is not possible. Your application and/or resume will be maintained in our files for at least one year and you will be considered for any future openings.

MEL WHEELER, Inc. is an equal opportunity employer and does not discriminate in the hiring, training or promotion of employees by reason of race, religion, sex, national origin, age or handicap.  We are engaged in a continuing affirmative action effort to seek our prospective applicants for employment with our company.  We earnestly solicit your assistance in obtaining employees and request that you refer prospective applications to our EEO Coordinator at the address above.